January 15, 2021

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NFL 2020

NFL 2020

The Post-Pandemic World of Sports Business

Post pandemic games and events bring with them a host of logistical challenges to the teams and leagues participating. The ability to host sports events, whether they be high school games or an international sports competition, is an important factor in sustaining the interest of fans. Sports in a post-pandemic world requires careful planning by the team and league administrators to ensure that the event is successful in its goals. The following tips will help with the planning of sporting events in a post-pandemic world.

World of Sports Business

A. Social Distancing: In light of the recent bouts of disease and death, many fans may feel less inclined to watch their favorite team play because of the subject matter at hand. In this scenario, encouraging social distancing between the team and fan base is a great way to boost attendance and promote conversation about the pandemic.

B. Tune In/Out: While there may still be some fans not watching any sports on the news, there is a good chance that there are a good number of diehard fans who are watching the games. In other words, the die hard fans are tuning in and tuning out. A good post pandemic strategy for colleges would be to encourage all college sports programs to participate in a variety of media opportunities and to make social media available to the audience. Additionally, the schools can sponsor or create contests that encourage viewers to tune in or out based upon what the school has to offer (i.e., being ranked higher or further than the other team in the championship).

C. Unpacks: After the game, after the final whistle blows, and even after the players take off their uniforms for warm ups, fans need to unpack and prepare to go back home. Post pandemic preparation includes ensuring that the home stands do not suffer as a result of the loss of team revenue due to empty seats. This means that people will need to purchase home tickets that will accommodate more people (or groups of people) so that the home crowd does not suffer (as people do not always have to fit in the crowd at home). At the same time, the college game day program should be opened to provide information about the game, including highlights and tips from past games. Additionally, the program should be opened up to allow fans to ask questions.

Post-Pandemic Predicitions

D. Social Distancing: There are many ways in which we can ensure that our communication practices do not impact our society in a negative way (e.g., posting personal information online without encryption or private browsing). However, one of the easiest ways to do this is to make sure that we avoid our communication with those who are directly connected to the sports as well as directly related to us (i.e., our friends and colleagues). In other words, following the post-pandemic trend of creating new audiences (which inevitably means connecting with those outside of our circle of friends and colleagues) we must do so in a socially distanced manner. This does not necessarily mean that we should go out of our regular social circles and never speak with these individuals again; rather, we should choose our social distancing appropriately.

E. Sports Business: A final note on sports business in the post-pandemic world is that college athletes should not be forgotten when making business decisions. If the college sports teams lose sponsorship deals or they are unable to move their offices to new stadiums, this means fewer jobs for the athletes. Further, when they lose sponsorships and/or are unable to move to new arenas, college athletes may not receive their fair share of contract offers. For example, if an individual or corporation has a significant contract with an upcoming college athlete, it may be difficult to negotiate a new deal with that athlete if that athlete no longer w